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(Lesson 18) Talking Price(Lesson 18) Talking Price

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Price is very much about psychology—it’s where money meets people. For most of us, talking about price is awkward at best. So we put it off. We hesitate. We hope they’ll be so dazzled that price won’t matter. Unfortunately, price does matter—to your clients and to you. Learn five possible meanings when a client says, “Your price is too high,” and what to do in each case.

Estimated Length: 10 minute(s)


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