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(Lesson 17) How (Not) to Handle Objections(Lesson 17) How (Not) to Handle Objections

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Conventional sales training teaches you to “handle objections.” Unfortunately, handling objections is the wrong means to the wrong goal for the wrong reasons. When you develop a richer view of professional relationships, you realize that what you used to think of as an objection is just another form of dialogue. And that, in turn, changes everything. Watch the video to find out more, and to learn the two critical steps in transforming how you “handle objections.”

Estimated Length: 10 minute(s)

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Online Lesson1. (Lesson 17) How (Not) to Handle Objections -
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