(Lesson 12) What's So Different About Trust-Based Selling?
What’s the purpose of selling? It sounds like a straightforward question, doesn’t it? Common answers include “to gain revenue” or “to create a customer.” But there’s a big problem with viewing sales that way because that’s thinking in you-terms, not in client-terms. Clients feel this, which impedes your sales efforts. The good news is there’s an alternative. Watch the video to find out what it is.
|1. (Lesson 12) What's So Different About Trust-Based Selling?||-|